$24,900 Swiss Watch Challenges Apple Watch By It’s Design

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H Moser & Cie

Luxury Swiss watchmaker H Moser & Cie has come up with its very own ‘Apple Watch,’ only this one is smart in a different sense.

The Swiss Alp watch looks strikingly similar to the Apple Watch, but since it’s not connected to the Web, the company says it might help you connect with friends and family instead. The ad for the watch says it all really – “Get a life, upgrade to a mechanical watch.”

At $24,900, the Alp watch is significantly more expensive way more expensive, but it is a nice little investment. By comparison, the most expensive Apple Watch is the Edition, which will set you back between $10,000 and $17,000.


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