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Super 8 is Coming Back, Thanks To Kodak

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Super 8

Super 8 was a cartridge-based film standard that became surprisingly popular after its release in 1965. It has remained popular with vintage film buffs and now Eastman Kodak is working on a $400 to $750 Super 8 camera.

Behars designed the camera to look retro and boxy while cleaving to a more material design aesthetic.

Only problem with this cames is the film is hard to get these days and even with the support of a Super 8 subculture it will be hard to see just who is going to produce this stuff profitably. Heck, the WSJ expects it to cost $50 just to process the stuff.

“This is no longer the classic script of a war of digital versus analog,” Kodak CEO Jeff Clarke. “What it really is now is the complementary characteristics of both.”

The camera will have a digital viewfinder and filmmakers who send in their film for processing will automatically get a digital copy of their video.


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