5 Logo Design Tips for Reducing Reworks
Whether starting a new enterprise or rebranding an existing business, your logo needs to be as effective as possible. Launching a logo that requires reworks along the way can be detrimental to your goals. Furthermore, you want to reduce the time spent on coming up with your logo so you can focus on what counts: conversions.
Overhauling your logo entails a shift in brand identity. Such a move can signal insecurity and give consumers the wrong message. By following a few design tips, you can ensure that your logo hits the bullseye from the start.
1. Keep the Design Clean
An overly busy logo can give off mixed messages. It can also confuse potential customers as they try to figure out what your brand is about. By keeping your logo design clean, you will maximize its effectiveness.
In terms of design, keeping your logo clean means making use of blank space. It also means choosing straightforward concepts over abstract designs. You don’t want the beholder to give up on your brand before they even get a chance to know it.
An overcrowded logo will only confuse the viewer. It can also be difficult to include on your products and packaging.
2. Tell Your Brand Story
How is telling your brand story a design tip? For starters, the type of logo you choose to create can say a lot about your company.
Choosing a type-only logo can provoke an emotional response. The font and typeface you select can exude authority or give off a carefree vibe. On the other hand, a symbol can tell your brand story.
For example, the Jumpman logo is the symbol of all Nike products the company associates with Michael Jordan. Basketball fans know Jordan’s journey and the specific logo causes an emotional response. It also brings to mind the milestones and highlights of the athlete’s career.
3. Make Use of Shapes
Simple shapes can make a world of difference when used creatively. A circle couched inside a rectangle can provide the contrast you need to give off an air of authority. Triangles, rectangles or arrows are only a few options for building a compelling logo.
4. Position Your Logo on Your Product
You have to design a logo that will be as powerful on a poster as it is on your product or its packaging. There’s no use in a logo that catches your audience’s eye but looks awkward on your products.
To avoid creating a logo that isn’t appealing when placed on your product, simply create a mockup. Alternatively, you can use a visual editor to place the logo onto an image of your product. Ask a customer or focus group to provide you with feedback.
5. Use a Design Tool
The right design tool can elevate your logo creation and cut down on the time necessary to come up with a powerful design. With a decades-long presence in the field, Adobe is a leader in providing its users with visual implementation tools.
Adobe Spark can supercharge your logo design without the steep learning curve required with complex design tools. You’ll also be minimizing the chances of needing to rework your design.