6 Tactics on Marketing Your Game Store Business
The gaming industry is flourishing as new technologies are constantly being developed. Gamers have plenty of platforms to choose from, including virtual reality, PC, consoles, and mobile. This means game stores have a lot to offer too.
With so many competitors out there, how will you make your game store stand out? Try out these tactics on how to effectively market your game store business.
Revamp your website
An outdated web design won’t impress your customers. Since you own a game store, your website should also look modern and sleek.
First, make sure that your brand name and logo are visible throughout the website. Using your brand’s colors as a theme will also make it look more unified. Clean and uncluttered web design is a popular trend in e-commerce sites, so you might want to consider that with yours.
Use high-quality photos to show off your products. Blurred, pixelated, and low-quality photos are sure to discourage customers from buying. However, using stunning and professional-looking photos will definitely appeal to your customers.
Provide the complete details of each product in the description. Misinformation is something that you do not want your customers to experience. And lastly, ensure that the call-to-action buttons for ‘Add to Cart’ and ‘Proceed to Checkout’ are easy to see.
Be active on social media
If you’re not on social media yet, you’re definitely missing out on a lot of potential customers. Facebook, Twitter, and Instagram are where everyone’s at, so don’t underestimate the power of social media marketing.
Check out these tips on managing your game’s store social media accounts:
With over 2.6 billion active users per month, Facebook is the best platform to reach your target market. But there are also thousands of gaming businesses that are posting their products, so how can you make people notice yours? The answer is to offer help and information instead of making sales pitches all the time.
You can join gaming groups and discuss current topics among thousands of gamers. Once you’ve established yourself as an authority, you can redirect them to your game store’s page.
Posting infographics, short video tutorials, and how-to articles can attract more customers too. You can also post vouchers and discount codes on your Facebook page.
People love visual content, and Instagram is the perfect platform for this. Promote your business by posting interesting photos of your physical store, new arrivals, and on-sale items. You can also use IGTV to post unboxing videos, walkthroughs, sneak peeks, and more.
Twitter is also a great marketing platform where you can reach tons of potential customers. Use it to post short but eye-catching updates on your game store, offer discounts, and share links to your products. It’s also teeming with threads and discussions on gaming trends and news, so be sure to join in every now and then. Don’t forget to use hashtags so people can easily find your business.
Redecorate your physical store
When was the last time you redecorated your physical store? Make it more inviting by updating the interiors. Repaint the shelves, put up new posters and artwork on the walls, and display collectibles and gaming merchandise.
One way of attracting customers and keep them coming back to your store is by setting up a gaming rig. You can let customers try a game for free before purchasing. Make it look cooler by using Neon Flex LED lights from Ginde Star. Visit their website and get customized neon lightings for your game store now.
Work with well-known gamers
A surefire way of reaching your target market is by collaborating with gamers and streamers. You can pay for several posts that advertise your store and products, which will appear on their social media accounts. Or you can send them a PR package and ask them to feature your store and products in their videos.
The great thing about working with well-known personalities is that they already have followers who are interested in your niche. If they promote your product, it is sure to reach your target audience. In fact, consumers are most likely to purchase a product that a social media influencer recommends.
Be generous with special offers
People love discounts, so make it a point to regularly offer markdowns on your products. You can give your customers a discount code for first-time purchases. Offering cashback for a minimum amount of purchase is becoming a popular option too.
To attract more customers to visit your store, you can give discounts on in-store purchases. You can also give them rebates whenever they bring a friend with them to the store.
Hold contests and giveaways
An easy way to gain more followers and attract more customers is to hold contests and giveaways. The mechanics may include following all of your social media accounts, liking the post, tagging their friends in the comment section, and sharing the post to their newsfeed.
You can also ask influencers and gamers to promote the giveaway in their accounts. This will give you more exposure, so more people will likely enter your giveaway.
Many people today are making money through video games, so now is the best time to be in the gaming industry. Don’t be overwhelmed by the number of competitors that you have. Instead, focus on marketing your store by applying the tactics we have discussed in this article. For more helpful articles, feel free to browse through our website.