Amazon’s Alexa Will Feature In New BMW Cars

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Amazon has announced a new partnership with car maker BMW. The partnership will bring Amazon’s Alexa voice assistant to BMW and Mini cars from next year.

You will be able to ask Alexa in the car to give you directions, play music, make a call, control your smart home and much more.

“We are excited to work with BMW to bring the Alexa experience to their drivers,” said Ned Curic, Vice President, Alexa Automotive. “Voice is a big part of the future, especially in cars. Using your voice to enjoy content and interact with your car makes a great driving experience even better. We can’t wait for BMW customers to try this out.”

“By making this step and integrating Alexa into our models from 2018, BMW and MINI will form a more intrinsic part of our customers’ digital lifestyles,” remarked Dieter May, Senior Vice President Digital Services and Business Models at the BMW Group. “Voice control first featured in BMW Group cars many years ago, and we are now enhancing its functionality by adding a digital ecosystem, which will open up all sorts of new possibilities that customers can access quickly, easily and safely from their car.”

Find out more details about this new partnership from here.


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