Barbie Has Three New Body Types Reflective Of Society
Mattel announced that Barbie will now come in three new body types. In addition to the typical unattainable plastic body which are way too much plastic, they’ll be selling petite, tall, and plus-sized versions online.
These changes come in response to customer demand for dolls that look like them. While strides were made in 2015 — Barbie’s foot was flattened so she wasn’t perpetually prepared to slip into a pair of high heels (it’s hard to run around in stilettos on all her high-powered and important jobs) and a doll version of director Ava Duvernay flew off shelves — sales were still tanking. “We believe we have a responsibility to girls and parents to reflect a broader view of beauty,” Evelyn Mazzocco, senior vice president and global general manager of Barbie, said in a statement.
I'll only support new 'curvy' Barbie if her thighs wobble as realistically as mine do. pic.twitter.com/4OE1QDZAFy
— Emma Haslett (@emmahaslett) January 28, 2016
#Barbie is adding new body types to its line and I'm in tears. It's incredible. They look like real people.
— Sarah Skywalker (@AphonicSarah) January 28, 2016
— Phoebe ♡ (@Phoebefifi_) January 28, 2016
BARBIE IS STEPPING UP THEIR GAME pic.twitter.com/kgCgqOor81
— chef g (@ErinGuarriello) January 28, 2016
According to Time, the company knows the changes are a risk and a design team spent two years reinventing Barbie. It took Mattel months just to select the three words for each figure type. And it then had to translate those into appropriate, inoffensive terms — internationally as well.