Burger King Explains Net Neutrality
Burger King brand addressed the complicated issue of Net Neutrality with Whoppers. In a useful experiment, employees who were actually actors served orders to customers, real customers on a priority basis depending on how much the customer paid for the burger. If the customer paid regular price for the Whopper, they would get lower priority while those who paid a much higher price for the same burger would get their Whopper quickly. This priority menu caused quite a bit of commotion amongst the customers, all of whom rightfully declared the
arrangement to be unfair. See, how easily The King explained Net Neutrality, check out the video below.
The repeal of Net Neutrality is a hot topic in America, but it can be very difficult to understand. That’s why the BURGER KING® brand created WHOPPER® Neutrality, a social experiment that explains the effects of the repeal of Net Neutrality by putting it in terms anyone can understand: A WHOPPER® sandwich. This effort aims to help people understand how the repeal of Net Neutrality will impact their lives. The BURGER KING® brand believes the Internet should be like the WHOPPER® sandwich: the same for everyone.