Rant

Could Gambling Become More Prominent on Traditional Gaming Platforms?

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Gaming

Eager online gamblers in the modern era have a greater choice than ever before, both in terms of the games available and the platforms upon which they can play them. Far removed from the early days of desktop-only play, fans can now access their favorite titles from tablet or mobile.

The industry’s adaptation to mobile devices has massively underpinned its recent growth, but its evolution has largely occurred in parallel to the advances made in console gaming, with little overlap in the games’ availability. As we welcome the latest generation of consoles, there is always the potential for online casino gaming on devices such as the Xbox Series X, PlayStation 5, and Nintendo Switch. Could the industry’s biggest brands find a new route for growth in the sector?

Xbox Series X

Growing industry

The growth of the online casino industry has been staggering to behold. The sector is valued globally at $66.7bn, with further projected growth expected to see the industry surpass the $90bn mark by 2023. The industry’s move into the mobile sector has massively broadened its appeal, reaching beyond experienced gamblers, and engaging with more casual players. This in turn has provided a boost to the popularity of games like bingo, where the stakes are lower and the action less intense.

For many players, the idea of winning a jackpot while traveling to work or relaxing on the couch is hugely appealing, with many platforms emerging to meet this particular preference. For example, Paddy Power jackpot bingo offers a selection of games where big prizes are up for grabs. Bingo itself has experienced a resurgence this last decade, with new technology allowing for live-streaming and high definition graphics, and making the most of existing franchises such as Deal or No Deal. Even genre blends such as jackpot bingo twists the established formula into something different. This type of game could work on existing consoles and could be accessible on their digital download platforms.

casino

Maturing audience

Gaming has also enjoyed spectacular growth during the last 20 years, and much of that is down to its maturing audience. The modern gamer is, on average, older than in generations past and this generally means a target audience that boasts more disposable income.

Advancing graphics, more mature themes, and complex gameplay have all helped to attract an older gamer and transform the modern console into a multimedia entertainment device. These changes make the console a more natural fit for gambling platforms, with the selection of modern titles already heavily populated by games that are aimed at mature audiences.

Advancing graphics, more mature themes, and complex gameplay have all helped to attract an older gamer and transform the modern console into a multimedia entertainment device. These changes make the console a more natural fit for gambling platforms, with the selection of modern titles already heavily populated by games that are aimed at mature audiences.

nintendo switch

Portability

We have spoken already about the impact that the smartphone has had on the online gambling industry, with millions of players making the switch to the small screen in pursuit of their favorite hobby.

Of course, traditional gaming has been mobile for decades, with the Game Boy release in 1989, but the launch of the Nintendo Switch in 2017 has truly transformed the possibilities for gameplay on the go. The idea is simple, make a hybrid console that offers the console experience, but can be played on the go. Perfect for the modern gamer or bettor.

The Switch’s graphical capabilities would make it a perfect match for the latest casino games, while the Switch’s own adaptability for play at home or on the go makes it a perfect fit for an industry that is equally dynamic in its offering to players. Not only is the Switch portable, but it offers a touch screen too. This means that in theory, porting existing casino or bingo games across should be feasible.

The Switch’s graphical capabilities would make it a perfect match for the latest casino games, while the Switch’s own adaptability for play at home or on the go makes it a perfect fit for an industry that is equally dynamic in its offering to players. Not only is the Switch portable, but it offers a touch screen too. This means that in theory, porting existing casino or bingo games across should be feasible.

While casino games such as bingo have been available on consoles for many years, the potential of the industry in the traditional gaming sphere remains unrealized. But as online gambling continues to grow, we could one day see that presence grow. It’s only a matter of when, and who will make the first step.

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