How A Game Blogger Can Make A YouTube Channel Popular And Start Earning
Gamers create YouTube channels, stream on Twitch, and try to earn views. However, the number of subscribers is not growing, and the business they enjoy is not profitable. It’s important for aspiring bloggers to know why Fortnite won’t make them popular, Google won’t bring them profit, and advertising isn’t always a bad thing.
Popular games won’t make a channel famous
People have the misconception that only videos about popular games will take the channel to the top. If you want to promote PUBG or Fortnite on your YouTube channel, you’ll either have to invest a lot of money to get your videos featured in search engines, or you’ll have to create unique content. The second is more difficult because there are a lot more channels for trending projects. Telling a story that the viewer hasn’t seen and making a decent video out of it becomes a challenge that most people can’t cope with.
The proper solution is to study game novelties and understand their potential. Analyze how popular the game will become. The sooner you understand this, the higher the chance of getting more views and subscribers. You can’t call it intuition – it’s important not only to discern the game’s potential to become a success but also to analyze the audience’s interest.
It’s also worth taking a closer look at games with an already developed community. Despite the release of Dark Souls in 2011, the game’s videos still attract hundreds of thousands of viewers. LobosJr, with an audience of 300,000 subscribers on Twitch, is picking up most viewers by playing it.
Two platforms are better
Despite the fight between Amazon and Google, publishing content on both Twitch and YouTube at once is a good idea. Hundreds of bloggers broadcast on the first platform and post-VODs on the second. It’s not a good idea to broadcast live on both services at the same time; it’s against YouTube’s policy.
To make a profit from Twitch, you need an affiliate service. The rules are simple: authors need to spend a total of 25 hours of broadcasts, be active for 12 days and collect 75 viewers over the past 30 days. The platform’s staff promise to consider an application for an affiliate in a fortnight. However, due to inaccuracies in contracts, broadcast-quality, delays, and other things, the request is delayed.
Things are simpler with YouTube. After getting an affiliate from Google or a third-party company, the author broadcasts live and gets profit from subscribers. A blogger will need 1,000 subscribers and at least 4,000 hours of views in the last 12 months.
Advertisers look at both services when choosing a blogger to promote. The goals and products for each platform are different. If it’s the advertising of drinks, clothing, hardware — the stuff that deals with video games — companies are more likely to use Twitch. Products of a broader spectrum are advertised by YouTube bloggers. However, companies often customize products for a gaming audience, and you need to edit your videos too. You can check the Movavi blog to find out how to customize your videos.
Streaming income is a volatile thing. There are three main methods of monetizing, and we do not recommend relying on just one. Donations are the most unstable option. Most donations come from just a few people in your audience. One day a rich person comes to you and starts showering you with money, the next day, they have more important needs. Paid subscriptions are more stable but oblige you to be constant. Take a week off from streaming, and you’ll lose around 15-20% of your subscribers in no time. Advertising is the most reliable option if, of course, you manage to keep a good volume of viewers and look for advertisers at the same time. In short, it’s a balancing act!
Affiliate is not a guarantee of profit
After getting their first 500 subscribers, bloggers get emails from affiliate network managers. Most of them promise advertisers, training, a personal assistant, and a fruit basket. In the end, it turns out that the affiliate privilege is reduced to one useful item — the ability to monetize videos.
It’s worth noting that affiliate network privileges are easy to get for free. No one forbids a blogger to work personally with an advertiser, just as they gain experience by networking with other authors. There are plenty of webinars and channel promotion materials on YouTube itself, as well as a music base.
The real perks of this relationship are the convenient payouts and the faster way to get monetized. Google offers a direct affiliate program, with no 30% profit retention. However, distance, receiving money and support is not always convenient. Rejecting an application after two weeks of verification is common practice. It often takes months for channels to get an affiliate from Google.
Once you get monetized, don’t expect to make a quick profit from contextual advertising. Direct income from a social network is low.
The real profit for authors comes from direct advertising. Don’t think that channels with 10,000 subscribers can’t attract advertisers, you just need to make an effort.
You should not wait for a miracle. Authors with an audience of 500,000 people or more often work in teams or with advertising companies offering services to companies. Channels with a smaller audience should seek profit on their own. For example, you can register on the blogger exchange. Companies often need five to twenty niche authors to seed their ads. On top of that, bloggers have to publish videos regularly, maintain a social media group, and knock on the door of company managers — to make blogging a job.