How Does Video Game Marketing Differ from Other Kinds of Marketing?
What are the unique characteristics of the gaming industry that separate video game marketing from other types of marketing? Learn more here.
Video games are a booming business currently. In 2017, the video game market was valued at around 78.61 billion US dollars.
The figure is expected to rise to over $90 million by 2020. The number of video gamers worldwide is estimated to be over 2.5 billion.
Furthermore, video games have moved from just being a leisure activity to being a major income generator to many around the world. This makes video game marketing even more lucrative.
The growth of E-sports has enhanced competitive gaming with major leagues like the NBA setting up their own E-sport league. E-sport teams like the FaZe clan have become global brands.
There’s more to come for the video game business especially with the technological advancements going on.
Below is a look into the differences between video game marketing and other forms of marketing.
Video Game Marketing vs. Other Kinds of Marketing?
Video game marketing in this era has become more hype and reputation-based. The video gaming business differs in that quality may not always lead to higher sales.
Video game branding is a vital aspect of the success of any video game.
When marketing a video game, an app like PieSync comes in handy when syncing data from different marketing platforms.
Before marketing a video game, it is essential to know a number of things.
Unlike other products, marketing a video game needs targeting specific consumers. Not everyone plays video games. Moreover, age is a significant factor, with the average male gamer being 33 years old.
The type of game will also be more appealing to people of different ages. For example, strategic video games may appeal to older people compared to action video games.
PCs are the most preferred gaming platforms worldwide, mostly due to their flexibility, in that one can customize their device to their preference. However, Android phones also occupy a large chunk of the smartphone market.
Making a game that is a cross-platform is very important. Most famous games run on PCs, smartphones, and consoles.
The more platforms supported, the more app stores the game is featured in.
Social Media and Streaming
Video gaming is a favorite thing, especially among young people. Social media is a huge tool that when used effectively, can boost your game sales.
A game like Fortnite, for example, became popular partly due to social media hype. Gaming streaming services like Twitch, Mixer, and YouTube also offer a way to interact with gamers directly.
These streaming sites are also an excellent way to build hype around a video game.
Building a Reputation
FIFA is one of the most popular games worldwide and has dominated its field even though there is stiff competition from a game like P.E.S., FIFA has relied on its reputation over the years.
Creating a game with a good reputation is essential for longevity. Building a good video game with excellent graphics is the first step towards building a reputation.
Video game marketing is a tricky affair that requires creativity and patience. Technology has, however, opened up ways like Google Ads and social media to easily pass information across.
The most important thing in the video game business, though, is building a loyal base, and it will sell itself.
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