How To Make Your Team Stand Out Starting With Your Logo
There’s a saying that goes, “no man is an island.” This adage has been proven true, whether in business, sports, or games. A group of people who are working towards a particular objective can accomplish more than what a single person can.
However, creating a team is more than just banding your friends or colleagues together for a common purpose. Efforts must be exerted so the team can work as a unified or harmonious unit. And one of the best ways to unify your team is to create a logo that will solidify the group’s purpose and identity.
A unique logo helps make your group stand out from competitors. An emblem can boost awareness for your team and keep your brand at the top of people’s minds when they come across the design. If you haven’t created a logo for your team yet, you should develop one now. Here are some tips to help your team stand out through your logo:
Know The Elements Of A Great Logo
You can hire a designer to create a unique logo for your team but if you have the talent, you may also do-it-yourself. There’s an app for everything these days. Sometimes, you don’t even have to pay for using the service, you can find a free logo maker and start creating an insignia for your group.
As much as possible, you have to come up with a good logo that everyone on the team agrees to. This way, you won’t need to change it in the future as it may lead to problems with branding. You don’t want to lose or confuse supporters by constantly changing your logo.
So, before you decide on a logo, make sure it has the following elements:
- Simple – Intricate designs are good, but something as simple as a swoosh can make an even greater impact. When designing a logo, you must opt for the most straightforward design since this boosts recognizability.
- Memorable – Choosing a simple design is the first part of making your logo memorable. The next step is to align it with your team’s objectives so that people can identify your group more easily.
- Versatile – You also have to consider how your logo will look across different media and platforms. It’s ideal to design your emblem in black and white first before applying colors. This way, you can make sure that the concept and shape are retained, no matter where it will be posted.
Determine The Message You Want To Convey
Before you can create a great logo, you must identify the objectives of your team. For instance, if you and your friends are planning to join a League of Legends (LoL) eSports tournament, you may want to incorporate the colors of your group’s favorite characters or the game’s motif itself. This way, fans and audiences can easily associate your team with the video game, or at least give them an idea that your group has something to do with eSports gaming.
On the other hand, you should create something colorful and child-appropriate if you’re in a team of animators who work on children’s videos for a YouTube channel. Doing this can help you attract your target audience.
Knowing the message that you want to put forth can significantly make the process of logo creation easier. It also helps your team stand out because people can already recognize what kind of industry you are in if the logo you have can already “speak” for itself.
Create A Unique Logo
Your logo should be something that embodies your group personally. This factor makes it easier for your team to stand out among your competitors, especially in today’s highly competitive market.
One of the common mistakes that some teams do is that they copy a more prominent group’s colors and motif in the hopes of associating themselves or emulating their favorites. However, this would only cause confusion among fans and consumers. Worse, it damages the team’s reputation by looking like a fraud. Aside from that, it could even bring up trademark issues.
Therefore, aim for a unique logo and promote it through shirts, caps, bags, mugs, and of course, on Social Media and other online platforms. Remember, success doesn’t happen overnight. You should also invest time and utilize other resources to make your team known.
Stick To Timeless Styles And Avoid Trends
Timelessness is a crucial factor if you want your team to make a longer impression in the industry. Trends may be all the rage, but these templates might not work for the next generation of fans and consumers. For the longevity of your logo, opt for a classic design that will endure the test of time. This is also for cost-efficiency, as changing or updating your logo every now and then would cost money and even confuse fans in the process.
A logo serves to unify a team and make it stand out among your competitors. It’s an excellent tool to boost awareness for your group. To create one, make sure that you incorporate the best design principles and identify the message that you want to convey. This way, you can create a unique and timeless logo.