How To Sell Products On Instagram In 2020
Instagram has opened a lot of business opportunities not only for big sellers but also for small businesses. With the different online sites and platforms eCommerce entrepreneurs can choose from nowadays, Instagram is probably one of the sellable platforms. According to Statista, the annual advertising revenue of Instagram is increasing which is projected to spike up 18.6 billion U.S dollars in annual ad sales in 2021.
Below we will discuss the steps on how you can sell products on Instagram this 2020. But before that, you have to know that this 2020, Instagram is screening business applications so it is up to them whether you can sell using their platform or not.
Here are the steps:
- DETERMINE YOUR PRODUCT
Is your product physical product or not? Instagram does not accept any other products except physical products. Physical products are something that:
- can be touched or tangible
- can be physically shipped to customers
So, if your product is not physical, Instagram will mostly decline your request. But do not worry, Instagram is working on allowing other merchandise other than physical ones.
- CONVERT YOUR INSTAGRAM TO BUSINESS PROFILE
The business profile has tons of advanced features you can use to make your business grow on Instagram. It has exclusive features and in-depth analysis and analytics of your store to guide you. By knowing your strengths and weaknesses, you can easily make steps and moves for your business.
With an Instagram business profile you can:
- Gain access to Instagram Analytics where you can check and learn more about your followers and the people interacting with your business.
- Add links to your Instagram Stories which people can click to direct to your store.
- Promote Instagram post as ads so many users can see your store and check it out.
- Schedule and auto-publish which will give you extra time for other kinds of stuff.
- LINK YOUR BUSINESS PROFILE TO YOUR FACEBOOK PAGE
This step is necessary mainly because Facebook and Instagram are under one company. The thing that you need to do is to delete the “Message to Buy” payment option if your Facebook Page has it. Then, create a new Shop with another payment option.
- LINK YOUR BUSINESS PROFILE TO A FACEBOOK CATALOG
It is also necessary to link your business profile to a Facebook Catalog. If you do not how, here’s the link. You may also want to link it to other eCommerce platforms like Shopify and BigCommerce.
Once done and submitted your application, you may want to wait for a few days for the processing. If your application has been approved, you may now start selling on your business profile.
Next, we will discuss the strategies on how to sell on Instagram in 2020.
- RESEARCH YOUR HASHTAGS
Hashtags are your key to visibility, so if you’re not using the proper hashtags for your products you may end up in the shadow. Before posting your products on your profile, you may want to research your proper hashtags first. This can be time-consuming but the result can be fantastic for your store.
- Research hashtags that relate to your product
- Research hashtags that relate to people that might go with your product
- Research hashtags that gain traffic that might relate to your product
- GIVE DETAILS
Customers always want details of the products before they purchase so don’t get them to guess what your product is all about and how much it can cost them.
According to SproutSocial, 65% of consumers on Instagram visited the brand’s website or app. So, you may want to include call-to-action phrases to your post so users have something they can check to. Call-to-action phrases are like this:
- Double-tap if you agree!
- Swipe up for more info
- Click the link in our bio
Instagram’s user experience is getting better and better for eCommerce with the emergence of Instagram Business Profile, IG Stories, IGTV, IG Shopping, Explore page, and more. Even small business owners who would like growth can sell their products on it because it is basically free for everyone. Creating your business profile on IG is very easy but building up marketing strategies may need more time and effort. Nevertheless, Instagram is very promising eCommerce this 2020 with its stats and developments.