Gear

Intel is Back To Bash And Roast Apple With Anti-MacBook Ads

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KA Series Processors

Intel is at the old games again with bashing Apple with its new marketing efforts. On the Intel Twitter page, you’ll find the below tweet, claiming both scientists and gamers like PCs over Mac which is actually not completely wrong.

The tweet links to a video from YouTube channel Jon Rettinger, who touts the reasons why you might want to consider an Intel Evo laptop before buying an Apple M1-powered MacBook. The video is sponsored by Intel.

Not so long ago Intel CPUs were an essential part of every MacBook. In fact, many MacBooks today still have Intel Inside. But not so long ago Apple has moved away from the x86 chip company’s processors in support of one of its own designs, the Apple M1.

The M1 has proven itself a reliable rival to Intel’s own x86 chips, too, with performance up there with the best of x86 in a range of workloads in a low-power envelope.

Apple is already working on phasing out all of Intel’s chips from its laptops by 2022.

Which has all simply rubbed Intel the wrong way and they are not handling the breakup gracefully. It’s not pulling any blows with such claims as a PC is the only gadget for rocket scientists and Rocket League gamers.

It’s true that many games don’t run on Apple’s new M1 chip—although some that do run at higher framerates than Intel’s Core i7 1185G7, according to Intel’s own benchmarks. Those are benchmarks Intel revealed to prove Apple’s M1 chip inappropriate for a range of games and workloads. Though these are generally perceived to be hand-picked in Intel’s favor.

Intel’s CEO, Pat Gelsinger, has already addressed Intel staff on the Apple problem.

“We have to deliver better products to the PC ecosystem than any possible thing that a lifestyle company in Cupertino makes,” Gelsinger is said to have told Intel employees. “We have to be that good, in the future.”

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