Let’s Talk About the Web Animation And The Tools You Have To Try

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Web Animation

While animation website effects were once largely seen as amateurish and distracting, current UX and UI philosophy has come to recognize the huge advantage that animation can bring to the table. Confident and well-implemented animation can serve an important role in guiding your customers through the navigation experience, onboarding them without the need for explicit instructions, and reducing the frustrations of loading times. If you’re looking to animate in HTML5, JavaScript, or CSS, there are more technologies & tools available to you than ever before. Here are some of the best.


Even if you don’t have high proficiency with programming, you can mock up some pretty impressive animations through Magetta. This platform strips out most of the necessary code writing in favor of a WYSIWYG interface. Even if you don’t know the first thing about markup languages, you can prototype and deploy animations quickly. The fact that the Magetta platform itself is built on HTML means that your animations will run smoothly on most modern browsers without the need for additional plugins or downloads.


One of the biggest barriers to entry for animation was how much it can slow down the user experience, and while modern internet speeds allow designers to pack a lot more into a page, less is still better. Canvas deals in pixels through the implementation of high-performance rendering, and that allows you to produce complex animations without throttling performance in the process. It’s also built off of JavaScript, which is one of the most mutable languages for working with animation. Just keep in mind that conversion to responsive design (design that works seamlessly across multiple platforms) can be a chore.


SVG has long been the ugly stepchild of jpeg, gif, and png, but it’s starting to be reconsidered for one important reason. SVG can scale to different dimensions easily without the risk of blurring or distortion. As website design moves towards more responsive standards that can share the same content across a wide variety of different devices, SVG is becoming one of the most easily integrated animation styles. SMIL is the native specification for animating in SVG, and it’s one of the best tools around for designers that want their content to work seamlessly regardless of how users are accessing their site or app.


The proliferation of animation tools means that designers have an extensive toolkit of options they can use to create targeted results. When you’re looking to integrate animation with targeted advertising, Bannersnack is one of the best options around. They focus on creating animated banner ads, and that makes them one of the best tools for businesses. This banner maker is completely free to use, and it includes over a thousand templates, so you can create the content you need even if you aren’t well versed in markup languages.

HTML5 Maker

HTML5 is one of the best options for creating animations because it’s the simplest of the three main front end languages. HTML5 Make is free to use, and its versatility is one of its biggest selling points. The intuitive interface makes it easy for even the greenest designer to mock up a website animation, but there are a number of tools that can serve the needs of more experienced designers as well.

Edge Animate CC

In the field of design, Adobe is still the name to beat. Their Photoshop platform is still the standard when it comes to photo editing services, and they’ve worked hard to create a suite that meets all the needs of design professionals. Edge Animate adds another notch to their belt, facilitating an animation interface that supports web design, advertising, digital media, and rich media. This is a platform that’s created with responsive design in mind, so you won’t have to rewrite your code to accommodate the needs of customers on varied devices.

AnimateMate for Sketch

In terms of static design, Sketch is one of the best platforms around. It provides precise pixel control and a complete toolkit to match the needs of web designers, but many of the functionalities that more sophisticated developers are looking for aren’t available right out of the box. That’s where AnimateMate comes in. If you use Sketch as your primary tool, AnimateMate is a great add-on. It lets you design functional UI animations using the interface you’re already confident with, and you don’t have to worry about exporting assets to external applications just to make things work properly. It’s not the most advanced animation tool around, but it’s a great resource when you’re looking to put together some basic animations without having to jump through too many hoops.

LazyLine Painter

We’ve already talked about the advantages that come from using SVG in your animations, but LazyLine Painter brings its own strength to the table. Even people without much animation experience can create line drawings and convert them to seamless animation using the LazyLine interface. This utility’s converter will take your existing static images and transform them into compelling animations.

Wait! Animate

Timing is important in animation. A majority of users expect content to load within 2 seconds, and most users are going to exit a site if they spend over 8 seconds waiting on results. Compelling UI animation that takes the form of loading images can significantly increase the professionalism of your site and prevent an exodus of users even when there’s lag, and Wait! Animate can help you more accurately time the intervals for these animations.


While a combination of CSS and HTML alone allows increasingly sophisticated animations, JavaScript is still the leader when you’re looking to create quality animated images for a site or application. If you need an engine that will help you create compelling and meaningful animations and incorporate them into your site, Anime.js is one of the best choices around. The features available in this engine are impressive and cover everything from stringing together multiple animations and syncing different incidences to morphing objects. This is a framework designed for advanced users, but the feature set can’t be beaten if you’re looking for animations that will take your breath away.

Google Web Designer

Google has made for itself due to its ability to wear a number of different hats. While animation design might not seem explicitly in the tech giant’s wheelhouse, their web designer is definitely worth a look. That’s because Google Web Designer is accommodating to a number of different needs. If you’re looking to mockup a neat and simple animation, you can do so simply through their Quick design interface. But more advanced users will find plenty to love here as well. The advanced mode gives you an incredibly granular level of control over your animations, allowing you to build out animations scene by scene and making use of layers for exceedingly more complex results.



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