Lil Nas X is Getting Sued By Nike Over “Satan” Sneakers
Lil Nas X coupled with a customs company for the release of a variety of Hell-themed Nike Air Max sneakers. The only problem is Nike is suing him for infringement.
The company accountable for the shoes, MSCHF, has a history with this. In 2019 they released a “Holy” version of the same shoe, complete with a crucifix on the laces and “holy water” inserted into the Air Max 97’s bubble. That one went down just fine and even made the news big time, but this time it’s human blood.
The shoe’s theme is got reversed—this one supposedly has a drop of human blood in the sole of the shoe, and its motifs have been swapped for hellish ones, like a huge pentagram on the laces. Nike has nothing to do with these shoes; MSCHF is buying a ton of them, customizing them in-house, and then reselling them for $1000 a pop, they are limited edition and they are numbered separately on the sole of the shoe.
So Nike has filed suit in a New York district court, alleging MSCHF’s sale of the shoes infringes their trademark, and has led to brand confusion at a time when the broader reaction to both the video and the sneakers has been both negative and positive.
“Nike has not and does not approve or authorize MSCHF’s customized Satan Shoes”, their case states. “Moreover, MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike. In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product.”
Nike has been cracking down on the practice lately, with the most high-profile example being legal action taken against customizer Warren Lotas, and their horror-themed Dunk shoe launch in 2020 was blocked by Nike.
MSCHF cofounder Daniel Greenberg told Complex “I feel like, no matter what drop it is, it’s hilarious that we always get the same question about legality. Every outlet always asks, ‘How have you guys not been sued into oblivion yet?’ We haven’t, obviously. We’re still here.”