Rant

Little-Known Factors That Could Affect Your Websites Loading Times

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With so many different web hosts offering to host all over the world, it is not an easy task to decide which company to work with. There are so many factors to take into consideration – price, performance, support, features, and many others.

There are lots of websites online where you can read about the different web hosts and compare them to one another. These sites are extremely useful and make it easy to decide which host looks like they offer a better all-round service.

 

Your Business Website

If you are running a business, then there is a good chance that you have a website. In this day and age, having an online presence is vital to all types of business. However, have you checked to see how your website is performing? Not all web hosts are of the same quality and offer varying degrees of performance.

Is your website loading quickly? Does it function as it should? You will want to make sure that your business website is running properly and quickly. If it isn’t, you could be losing potential new clients and businesses on a daily basis.

There are a number of online tools that you can use to run an audit of your website, as well as check its performance in terms of speed and user experience. These audits will check things such as loading times, as well as various tests for SEO (search engine optimization), and provide you with a set of results as well as suggestions to fix any issues that are found.

 

How fast (or slow) is your website?

One of the most important factors in both SEO, as well as user experience, is how fast your website loads. In today’s world, we want everything instantly, and this is none more true when it comes to connecting to the internet. Waiting more than 5 seconds for a website to load is unacceptable to a huge number of users around the world, especially in relation to websites for business or E-commerce.

Whether you are looking fora dedicated server for your E-Commerce website, the best hosting for Minecraft, or simply to run your personal blog, it is important that you choose the best host possible in relation to your requirements.

Many potential clients will simply leave your site and head to another one, most likely your direct competition. Once you’ve managed to attract a visitor to your site, either through online advertising or organic rankings in Google or other search engines, the last thing you will want to do is force them to leave your site because it’s taking an age to load.

If your website is quick and has page loading times of no more than 2 seconds, then you are on a good path, and will generally not have any problems with people giving up on your website. However, if your pages are taking a while to load, especially on mobile devices when people are out and on the go, then you need to take a serious look at your website and determine the cause.

You can test the speed of your website by heading over to GTMetrix where they let you run a complete test of your site and provide you with a list of problems that they find and advice on how to fix them.

 

What role does hosting a play in Page Speed

The performance of your web hosting plays an important part in how quickly your website loads. If your website is running on a quality hosting account, and not some cheap $1 a month hosting, then you shouldn’t have too many issues with your site in terms of the hosting causing any problems.

However, hosting isn’t the only factor that determines who quickly or slowly your site is operating. If your web pages are not properly optimized for speed and are using huge sized images, un-optimized video, or other media, or just badly coded, then these are all going to have a negative effect on the speed of your site.

You could be running your website on the best host on the market, but as long as your website is bloated with bad code or very heavy in terms of the media being used on it, you are always going to have a longer loading time.

If the audience of your website is locally based, such as in the country where you are, then it is a good idea to try and find a hosting company that is based in that country and who have their servers located there.

By running your website from a data center located in the same country and your audience, this will help reduce the loading time of your site. Even though the difference between a local datacenter and one based on the other side of the planet may only be a second, it’s still a huge amount of time in terms of loading speed. Every millisecond you can decrease in your loading times is going to have a positive effect on your clients, and where your website ranks in Google, Bing, and other search engines.

 

Fixing Slow Websites

If you’ve tested your website for speed and other issues, then you’ll see the results which can pinpoint which aspects of your website are causing the problem. In most cases, it is due to images not being properly resized or optimized.

Lots of people will upload images directly from their camera or phone, and in most cases, these images are very large in terms of pixel size. When these images are displayed on your website, their display size is greatly reduced, but the actual file size stays the same. Properly resized and optimizing your images is vital to helping increase the loading time of your web pages.

There are also other things that can cause slow loading times, such as using a large number of plugins if you have built your site with WordPress. Too much unnecessary code takes time to process, and this can add a good few seconds to your loading times. If you don’t need to use so many plugins, it’s best to completely uninstall them from your website, rather than keeping them deactivated.

There are lots of things that can be done to improve your loading times, and once you’ve fixed any issues on your actual website, then you can decide if changing the web host is going to offer you any further improvement. Changing your host should be the last thing you do in terms of trying to increase loading times of your pages. Most of the issues will be on-page issues, so it’s very important that you take of these aspects first.

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