McDonald’s in the UK has announced that it will shortly begin a season of Super Mario Happy Meals.
Children and slightly inebriated twentysomethings will likely be able to pick up the Mario-branded meals from March, Nintendo Life reports, with the promotion coming complete with a range of Mario toys.
McDonald’s and Nintendo have enjoyed a long-standing relationship over the years, with the company running promotional campaigns way back in the Super Mario Bros. 3 era. McDonald’s even partnered with Nintendo in Japan to train staff in the art of burger making via the Nintendo DS.
Licensing Nintendo’s famous characters, such as Link, Donkey Kong, Yoshi, will not adversely affect Nintendo’s central hardware-software business model, Nintendo CEO Satoru Iwata explained last week, and said that the company would explore “many options” to do so.