MOBILE GAMING HAS NOW OVERTAKEN CONSOLE GAMING FOR THE FIRST TIME
In its relatively short life-cycle the concept of mobile gaming has evolved at an unprecedented rate. Just a few years ago it would have been absolutely ludicrous to think that one day the mobile gaming would begin to outsell that of the traditional console gaming but it appears that that day has more or less come around already.
Incredibly, revenue for both mobile-based games available for smartphones and tablets doubled in just one year in 2014 to an astounding $25 billion and within the next 12 months this exponential rise is expected to grow even further to a whopping $30 billion. To put that figure into context, the console industry in its entirety is expected to pull in just over $26.5 billion.
Whilst this impressive figure puts mobile gaming on top in the global stakes, it’s still a slightly different story on the domestic front. Increasing demand in Asia has led to the increase in global revenue however console gaming still has the upper hand in the North American market, just about. But the question has to be for how long?
Changing culture habits and new technologies have had a lot to do with the ever evolving gaming market and certainly smartphone and tablet innovations have helped ignite this revolution. Newly developed games that make their way into Apple and Android app stores instantly reach a mass audience and, thanks to the free- to- download concept, interest has been garnered quicker than ever before.
Although many games are ‘given’ away as free, revenue is incurred via in-game purchases that require players to front a dollar or two to buy additional content to unlock certain aspects or features of the game. For example, when you play mobile slots at Euro Palace, one of the plethora of slots- based titles available in the app store, you can practise for free but to enter real gameplay, users must deposit a certain amount. Despite what some critics may say about this approach, it seems to be a popular alternative to having to spend a lot of money on expensive console games.
Another interesting piece of landmark revenue generation in 2015 will see Apple’s gaming revenue double that of long serving gaming giant Nintendo. With both Nintendo and Sony prepping their next generation consoles, they are certainly going to have to pull out all the stops to compete with the mobile gaming market and draw back its customers. Whether this means more downloadable content for smaller prices, or introducing new and exciting cutting edge technology such as virtual and augmented reality add-ons, something will have to change otherwise console gaming could soon be destined to history.