Rant

Moving Into an AR World

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AR

Technology is always changing, and with that, it’s always changing us. From the car and the washing machine all the way through to the hairdryer and microwave, and even electric heating, various types of technology have changed the way we live.

Recently the boom in technological advances has seen everything from the Smartphone allowing us to access the internet, and a wealth of information wherever we are, to USB cables and sticks that allow us to send that information everywhere, and even save it.

One piece of technology that seems to have been on the cusp for years is augmented reality (AR), some companies are even focusing on it full time at the moment. But, it’s still not fully taken over the world.

Below we break down just how companies could help with the adoption of AR technology in everyday life.

drone

Leverage Current Technology

One way in which companies could help consumers hop on board the augmented reality train is to adopt the tech that they already own.

With new items coming out, it can be quite difficult for people to buy into it, especially if they don’t think it’s going to become a mainstay thing. This means that bespoke headsets and little household gadgets, while great pieces of technology, are actually sitting unused in shops.

But, by introducing AR as a standard feature into everyday items like smartphones, then people have this tech in their hands at all times – helping the adoption to move quicker and quicker.

apps

Turn to Apps

Apps are now a huge part of everyone’s everyday lives, from banking ones to Instagram and Snapchat. In fact, people already benefit from some form of AR through some apps, just look at the mass popularity of Pokémon Go upon its launch.

However, while this is a very popular app, it’s still quite niched. Therefore developers need to work on developing AR for apps that can benefit everyone. As soon as it can help us run errands and manage workflow, people will start to see the positives.

Gamers

Entice Users

We’ve highlighted already that AR already exists in our day to day lives, although not in a huge way. But, over time this slow introduction will help with the formal adoption.

With huge brands implementing AR experiences that can be accessed via phones, from city tours to pop-ups, people will begin to see the benefits. Once this happens, then will be the time to start rolling out physical manifestations of these handy apps, helping us move into the AR world full-time.


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