Netflix’s Video Game Service Details Revealed
Netflix’s latest earnings report, Netflix CEO Reed Hastings and Chief Product Officer Greg Peters announced on an investor phone call to talk about a lot of things related to the future adventures of the company. While talking about one of those things, their new adventure will be in the video games industry, things got very interesting.
Former games writer Julia Alexander was hearing to the call and took note of what they were saying when it came to Netflix’s video game plans. Besides the point that Netflix will initially be targeting mobile games, Hastings says that they’re not expecting to, or in the works to, make a profit from any video game development, and are simply using them as a means of improving the overall value of a Netflix subscription, since the platform’s games aren’t going to be a separate or increased cost.
Netflix has advanced towards mobile gaming. While there’s a stereotype that the most important and most popular mobile games are built on predatory financial and design systems, Hastings says hey, because we don’t need to worry about taking your money for these games since we’re already taking your money, we don’t care about that at all.
We know fans of those stories [core IP] is they want to go deeper. Interactive can provide an in-depth world to explore…we also feel our subscription model yields some opportunity to support some game experiences that are underserved by the dominant monetization models.
We don’t have to think about ads, we don’t have to think about in-game purchases, or other monetization, we don’t have to think about title purchase…we can just be laser focused on creating the most entertaining game experiences that we can.
We’re finding that a lot of game developers are really into that idea and focus and just putting their energy into great gameplay without worrying about those other considerations they’ve had to trade off instead of just making compelling games.
That is surely a very cool thing to hear! It means until we actually get to see and play Netflix’s games.