A new product that’s somehow been approved by US regulators makes booze as discreet as a packet of sugar. It’s called Palcohol, and it transforms a shot of vodka or rum into a pocketable pouch of powder. Tear it open, add some water, mix, and you’ve got hard liquor. Considering the age group that Palcohol is going to appeal to, however, the sweet, pre-mixed powders are probably going to be far more popular. To start off, the company plans to make margarita, mojito, cosmopolitan, and lemon drop flavors.
After this powdered booze it will be a mess to control booze in the places where it is prohibited, Palcohol offers a few suggestions on its website (cached) ranging from sneaking booze into places like movie theaters and college sporting events (where alcohol is banned) to sprinkling it directly onto food so teens don’t even have to stomach the bitter alcohol flavor. Just in case you don’t get the idea, the product’s motto is “Take your Pal wherever you go!” The original site, which has now been replaced with a more responsible, updated version, even offered this gem:
Let’s talk about the elephant in the room… snorting Palcohol. Yes, you can snort it. And you’ll get drunk almost instantly because the alcohol will be absorbed so quickly in your nose. Good idea? No. It will mess you up. Use Palcohol responsibly.
Site also states that the powder is cut with enough filler to make snorting inefficient. Nevertheless, you may soon be able to give it a try for yourself. According to government documents dug up by beverage industry blog Bevlog, the Alcohol and Tobacco Tax and Trade Bureau (TTB) has approved the powdered alcohol.
Palcohol’s founder says that he plans the product to hit liquor store shelves this fall.