Puma Revealed The Self Lacing Shoes

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In Hong Kong shoe manufacturer Puma has revealed the all-new Fit Intelligence (Fi) line of self-lacing trainers which make upon the company’s first HyperAdapt 1.0 self-lacing training shoes revealed back in 2016. The Puma Fi Has been created to offer consumers a training and light running shoe which is expected to be available to purchase during the spring months of 2020 priced at around $330 a pair.

Check out the video below to see the new self-lacing trainers from Puma in action. To tighten the shoes simply swipe up on the touchpad and to loosen a quick swipe down. As you would anticipate the shoes also come with a companion application allowing you to tighten the shoe right from your smartphone. Offering a smart piece of tech for those who want their laces to be tied up automatically.

“PUMA was the first to craft a laceless sports shoe with Velcro™ straps in 1968, the first to put a computer inside a shoe in 1986 and the first to introduce a wirelessly connected adaptive fit shoe called AutoDisc in 2016. Ever since, we’ve worked tirelessly on improving the functionality, the user interface and the durability of the shoe. The result: a technology that is smarter, lighter and more commercial. We call it Fit Intelligence.

It does not matter whether you are an urban runner or gym enthusiast, Fit Intelligence has got you covered: Through the shoe’s breathable upper you can enjoy more comfortable training sessions. The industrial grade fiber support system and a forefoot lockdown band provide you with an optimal hold.”



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