Quality Mobile Apps Rule Online Gambling Market
Online casino gambling first came to the internet right before the end of the 20th century. At the time, there were a few online bookmakers and no more than a handful of online casinos with very limited game libraries. To say the online gambling industry has gone through a sort of Morphosis in the last 20 years would be a gross understatement.
Over the last 10 years, the online gambling industry has experienced unprecedented growth. The growth has come in the form of countries that have legalized online gambling for its residents as well as in the form of the number of available gambling options. One look at a gambling site like Gclub makes it clear just how far innovation has driven the industry in a fairly short period.
The Introduction of Mobile Gambling
Much of the progress over the last 10 years has come from the way gamers can access their gambling accounts. When the industry’s top software developers, namely Playtech, Microgaming, and NetEnt, first introduced mobile gambling, gamblers could only access gambling websites that were optimized for some level of compatibility with mobile operating systems. The problem with the optimized websites is gamblers were restricted from playing classic slots and table games that were developed with legacy software development tools. While the gambling experience was compromised by limitations, it became clear that online gamers had a great desire to be able to gamble on the go.
About five years ago, software developers began putting out mobile apps that were more closely aligned with the parent websites. These mobile apps were functional and offered many of the same games that were available on the internet. The new mobile apps showed a lot of progress, but there was still room for improvement.
Issues aside, online gamblers began embracing the opportunity to play casino games and place sports bets from their mobile devices (tablets, smartphones). As long as players were using devices that operated via the iOS (Apple) and Android operating systems, the gamblers were able to reasonably enjoy their online gambling experience. Unfortunately, device users tied to other operating systems still had to access the web-based website through an optimized platform.
Mobile Gambling Comes of Age
Through absolute focus, software developers were able to address issue after issue. As of today, the mobile gambling experience has progressed to the point where experts estimate that 50% of all online gamblers are now accessing their gambling accounts through their mobile devices. That includes mobile devices that use the Microsoft Mobile and Blackberry operating systems. This is quite an impressive turnaround.
What seems to be driving the growing number of mobile gamblers seems to far exceed the convenience of a gambler being able to play games of chance for real cash at any time from anywhere they can find a mobile data connection. Indeed, the real driving force would seem to be the increasing quality of the mobile apps currently on display.
First, mobile gambling apps are readily available for free through iTunes (Apple) and Google Play (Android). Otherwise, most online casino websites have a link that connects the gambler’s mobile device directly with a free mobile app.
Beyond the convenience factor, online gamblers seem to be very pleased with the quality of their mobile gambling experience. Most of the top mobile apps are highly functional and very easy to use. There’s very little difference, if any, between the games that are available through a web browser and what’s available from a mobile app. With equal access to the same bonuses and banking options, it’s fair to say that mobile apps have evolved to the point where they have the same substance as a web-based gambling site.
The Future of Mobile Gambling
At this point, it’s reasonable to say mobile gambling has taken over control of the online gambling industry. Some experts estimate that as many as 80% of all internet gamblers will be using their mobile apps by the end of 2020.
In the future, gamblers can anticipate getting access to innovations such as Virtual or Augmented Reality. As online gambling continues to expand throughout the world, there much on the line. It’s a good bet that the industry’s software developers and operators have every intention of using innovation to keep the industry growing at double-digit percentages year-over-year into the foreseeable future.