Social Media Management Tools: How to Manage Multiple Accounts
To implement an effective social media strategy, multiple social networks accounts are involved since each may serve a different purpose from the others. This is where social media management tools become an integral part of the strategy. You don’t want to spend hours independently logging in and posting on every account you have.
In this day and age, all businesses across all industries use social media for advertising their products and services. For example, taking a look at the online gambling world, platforms like the Vulkan casino market their products across social media sites such as Facebook and Twitter. Better yet, the social media channels also double up as customer engagement avenues where consumers can quickly connect with the brand. So, having a social media management tool will not only help with marketing but also assist with audience engagement.
This is even more important for a marketing agency or an account manager when managing social media accounts for several clients. Social media management tools simultaneously update all your social media accounts, schedule future updates, and even run analytics and track data across platforms. So if you’re on the hunt for an all-in-one solution to manage your presence on social media, here’s a highlight of the five best picks:
Cost: Free, $19, $99
Social Networks: Facebook, Instagram, Twitter, YouTube, Pinterest, and 30+ more.
Hootsuite is by far the most used social media management platform today. It is deservedly so given its simple dashboard-style look that enables users to review all posts in a single calendar view. In addition, the system lets you schedule posts in advance, save your passwords in one place so that you don’t need to keep logging in to each account. Through the platform, you can also view your data to track your strategy’s performance, track conversations around your service through social media listening and collaborate with your team in posting and transparently scheduling tasks.
Most importantly, Hootsuite combines all customer or fans inquiries from all your networks into one place, making it much easier to check and respond on time. It also allows the saving of drafts that you can reuse when customers ask frequent questions. However, the functions are limited to the subscription plans, and you will get more or less depending on your budget or lack of it. For example, the free plan only works for one user, so no team collaboration, and it also only allows 3 social profiles at once.
Price: Free, $10, $99
Social networks: Facebook, Instagram, Twitter, Pinterest, Linked In, and Google+.
Buffer Publish is the ideal platform for creators who are more focused on scheduling. Buffer makes this clear from the outset by creating a schedule from the moment you register an account with them. You can even create time slots for posts throughout the day, although the app already has a default four-slot plan for the morning, around noon, late afternoon, and evening slots according to your time zone.
Additionally, you can monitor the performance of your posts, view the impressions made by your posts, comments, shares, and clicks all in one place. At an extra cost of $35 for Buffer Analyzer, you’ll receive deeper insights into post performances.
Price: Free, $10, $25, $37.5
Social Networks: Facebook, Instagram, Twitter, LinkedIn, Google
Have you been wondering how to increase visibility by posting only at times when your audience is most active? If you have, Zoho is one tool that will effectively implement this through its prediction engine and more. You can even schedule key posts so that they can be repeated weekly or monthly to keep your audience thinking about you and hopefully spark new interest in your brand/product.
On top of that, Zoho also allows you to collaborate with your team on upcoming posts and generate ready reports for each social account. In addition, activities on all accounts will be integrated into one place where you get to receive notifications as events happen in real-time.
Price: Trial, $39
Social Networks: Facebook, Twitter, LinkedIn, Pinterest, and Instagram
CoSchedule is the perfect tool for marketing projects that entail more than just social media strategies. You also get to organize and schedule other media content, including emails, events, and team workloads. They even have the ReQueue feature that calculates the optimal posting times for your posts to get noticed more easily.
You can create elaborate social templates for your social marketing campaigns and adjust content as you wish. Moreover, the CoSchedule analytics will generate comprehensive social engagement reports, social campaign reports, and network reports, all of which are instrumental in tracking your social media strategy success.
Price: Free, $79, $159
Social Networks: Facebook, Instagram, AWS
Agorapulse provides an all-in-one social media management solution for several entities at a go. While it contains most of the features in other systems, it has some unique features that up the ante of its efficacy. For starters, you will have access to competitor analysis which keeps you on your toes when trying to improve your brand in the face of stiff competition. You will also get Facebook contest apps that will help capture audiences and drive growth through more engagement.
When social networks first appeared on the scene and swept the web by a storm, we never anticipated the amount of influence they would come to have over not just our personal but our professional lives as well. As Gigi Hadid once said, “We get to live in a time that we get to use social media as a tool.”
How so? Well, solopreneurs, content creators, and businesses have been increasingly using social networks for building and growing their brand identity to expand their customer base and improve service delivery. The above tools are true game changers for different enterprises, and they have completely revolutionized how we approach productivity when compiling social media strategies as creatives and businesses.