Sony’s First PS5 Commercial With Many Features And No Price
Sony is now marketing its next-generation PlayStation 5 console with commercials, but the new minute-long spot doesn’t come with PS5 games or the all-needed price tag. Instead, Sony has opted to concentrate on the 3D audio support and the PS5’s DualSense controller’s support for haptic feedback and adaptive triggers.
Sony is pitching the PS5 as a console that will allow players to “feel more,” with games that let people “see with sound.” It’s a bet on immersion for the next generation of video games, one that Sony has been teasing for a while. Sony concentrated on audio portions of its PS5 event back in June, and the controller has been the center of the first and only hands-on of the PS5 console for now.
The new ad is designed for PlayStation players to “see the new console’s highlights come to life through a woman’s eyes and her movements,” says Mary Yee, head of global marketing at Sony Interactive Entertainment. “We are quite excited about these features and we can’t wait for you all to get more immersed in the world of games with the PS5 console and DualSense wireless controller in your own hands.”
Sony is quite happy about the 3D audio and its new PS5 controller, PlayStation fans are still anticipating to hear more about preorders and pricing. This new PS5 ad doesn’t offer any information when we’ll hear more about a price or when preorders will start.
Sony has been fighting to keep its PS5 price down due to component shortages. Sony has committed to a disc-less version of the PS5, which could set up a next-gen price war with Microsoft. The Xbox is rumored to be launching a second, more reasonable Xbox Series S next-gen console that will be less robust than the Xbox Series X.