The Top 4 Casino Games in the UK
Today’s leading iGaming platforms feature thousands of games, spread across verticals from slots and table games to video poker and even online bingo.
It’s this incredible depth and diversity of gameplay that has led to the creeping dominance of iGaming in the gambling industry, with this accounting for 38.6% of the total revenue generated.
You can go to BestCasino.uk to uncover the best and most popular casino games on these shores. But which verticals lead the market and what should you expect from each one?
We’ll start with the single most popular iGaming verticals, with slots currently accounting for more than two-thirds (69.3%) of the total online gambling GGY.
There are various reasons for this; with slots classed as accessible games of chance that appeal to casual players, especially when you consider the typical return-to-player (RTP) rates on offer.
More specifically, low-variance slots often deliver an RTP rate of 96% or higher, which means that players can expect to recoup approximately £0.97 for every £1 wagered. While this is less favorable than some blackjack iterations, it is far superior to all major roulette versions and almost every other vertical.
At the same time, most modern slots feature a range of pop-culture themes, enabling casinos to target new audiences and develop more creative and engaging narratives across the board.
This is why you can find so many slots online, from classic iterations like Game of Thrones and Jurassic Park to retro, three-reel games such as Mega Joker.
As a result, slot enthusiasts can choose from a vast range of games, while also pursuing variable levels of variance and stake amounts depending on their bankroll and underlying appetite for risk.
Next up is roulette, which is considered by many to be the second-most popular iGaming vertical in the UK.
In fact, this vertical and its various iterations account for 13.5% of the online GGY on these shores, while it retains a cult following of players across almost all demographics.
Roulette is certainly one of the most iconic and recognizable gambling disciplines, while it has managed to stay true to its identity online while spawning several popular iterations across American, European, and (less frequently) French formats.
Certainly, roulette’s diverse range of bets and natural variations work well online, particularly in terms of wagering limits. After all, you can access both low and high-stakes roulette tables online, enabling you to wager anything from £0.01 to thousands of pounds on the single spin of a wheel.
Roulette, in all its glorious forms, also works especially well as a live game. This is thanks to features such as close-up and 3D action shots, slow-motion footage, and increasingly interactive dealers.
Blackjack is next up on our list, with this similarly iconic game generating approximately 6.1% of the iGaming GGY in the UK.
Of course, blackjack is slightly less popular amongst casual players, thanks partially to the role that skill and strategy play in determining outcomes. Certainly, the most successful blackjack players tend to be both knowledgeable and confident, so it is not a vertical that will immediately appeal to novices.
However, it is highly popular amongst experienced and professional gamblers, while there is also a huge range of iterations that feature a diverse combination of rules, side bets, and tactical options.
Like roulette, blackjack also makes for an exceptional live game, particularly when accessed through high-definition live streams and with the deployment of genuinely interactive dealers.
Live blackjack is also authentically paced and increasingly realistic, so you can enjoy a corporeal gambling experience from the comfort of your own home.
While poker’s popularity may have declined somewhat since the halcyon days of the noughties, it continues to account for around 5% of the online GGY in the UK.
This makes it a relatively niche vertical, albeit one that also retains a cult following of skilled professionals and eager amateurs.
The modern vertical is defined by decision-rich poker variants, which can be played in a similar setting (and at the same authentic pace) to blackjack. This focused approach by developers is triggering something of a boom in casino poker once again, with formats such as Caribbean Stud and Ultimate Texas Hold ‘em leading this charge and beginning to dominate the live dealer scene.
Of course, poker will always remain a popular game both on and offline, especially when you consider its key skill and strategy elements.
The question that remains is whether it can continue to compete for the attention of casual players, who often prefer fewer complex games that retain a higher element of chance.