Games

The Use of Big Data in the Video Game Industry

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The video game industry is growing rapidly with ever increasing numbers of users all over the world. Also, the income realized from the industry is quite substantial. In the US, the video games industry has dethroned the movie industry in revenues. The gaming industry has also made careers and created jobs for many people. This includes game developers and producers. Also, there are those who make video games accessible to the end users such as the angularjs developer who will build all content that one encounters in browsers. The industry has also embraced Big Data analytics to keep the customers satisfied by analyzing what they want and expect in the future.

So, how can Big Data be used in the gaming industry?

Enhancing the customer experience

Gamers generate a lot of data while playing games. This data is accessible to the video games companies. Irrespective of the mode of the game accessibility, such as online games linked to social sites like Facebook, or those used with a gaming device like PlayStation –  offline or otherwise, massive data is generated in varying formats.

Such data will include things like the nature of gamers’ interactions, the duration of playing, what time they like playing, the persons they play with, the amount they spend on virtual products, and more. Where the game is connected to a social site, or one is required to avail their demographic features, the data gathered is even more useful. The game service provider will be able to tailor the game to a specific gamer. Gaming companies can use the huge chunks of data gathered to make games more customer-centered, and thus improve their experience.

Determining customers’ needs and increasing sales

As is the case in e-commerce platforms where products are recommended to customers by factoring in what other users have bought or what customers who bought a certain item also bought, gaming companies also employ this. This will help determine customers’ needs which results in more sales for the company. This is a win-win situation for the customer and the game service provider.

Finding out difficulties with the game to improve customer engagement

The data collected from gamers can be put to use after analysis to understand certain trends among gamers, like abandoning the game at a certain level possibly because the level is too difficult. The data can also reveal parts of the game that are very easy or unpopular and need to be worked on. All these will enhance the customer’s engagement.

Having enough capacity for smooth gaming

The analysis of the data can show peak playing times and which game peaks when thus the gaming company can have the game server’s capacity checked and scaled up as it may be needed.

Optimizing on advertising

The data gathered about the gamers can be used to determine their likes and dislikes, thus targeting adverts that are in line with their preferences. The advertising is tailored to the particular gamer and hence stands a greater chance of getting a positive response. This is a win for the advertiser, the gaming company, and the gamer.

Big data offers limitless opportunities for gaming companies. They need to make the most of it to increase their revenue and offer excellent customer experience.


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