Vending Machine That Awards Free Beer

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Amstel Pause, A Vending Machine That Awards Free Beer For Standing Still For 3-Minutes To Clear Your Mind

This is a video of the Amstel Pause vending machine installation in Bulgaria. After a person walks up and pushes the button, they have to stand still and relax for three minutes, at the end of which they’ll be awarded with a free beer. Try to take a phone call while you’re waiting? NO BEER FOR YOU.

The concept was designed to encourage people taking a few minutes out of their day to clear their minds, then immediately cloud those minds back up with booze. Smart!

An average of 84 people took part each day with a total of 1,344 beers dispensed, resulting in 4,032 minutes (more than 67 hours) of rest.


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