What Makes Playtech Games So Popular Among Slots Players
Brand recognition and loyalty are vital in any sector. It’s something you see all the time in sectors like automotive and electronics – we all know people who swear by Apple products or will only ever buy Ford cars, for example. In the highly competitive world of gaming, that sort of loyalty is like gold dust but is harder to achieve. After all, while we all have our favorite games, we are less likely to prefer a particular provider.
Playtech, though, is the exception that proves the rule. So just what is it that makes this iGaming giant so consistently popular in a market that is always evolving and welcoming new entrants?
An astonishing choice
When it comes to variety, it is fair to say that if you can’t get it from Playtech, you probably won’t be able to get it from anyone. The company provides the full range of casino games to appeal to every taste. These include all the Monte Carlo classics that have been the mainstay of casinos for hundreds of years, such as roulette, blackjack, baccarat, and 3-card poker.
But it is in the area of slots that Playtech really comes to the fore. The company focuses on guaranteed crowd-pleasers, such as their Marvel-inspired games, or slots that feature historic figures dating all the way back to Greek mythology.
Shrewd strategic partnerships
It doesn’t take a marketing genius to work out that slots based on titles like Iron Man or Fantastic Four are going to attract plenty of players. Playtech is able to provide these by entering into shrewd strategic partnerships with companies in related industries. These include entertainment giants like MGM and Universal.
The partnerships work across the entire supply chain, and at the customer-facing end, there are official Playtech partner casinos. It is not easy to become one, so entering into this kind of alliance speaks volumes for the casino site and helps boost its reputation among gamers.
Holding fast to the US market
Money gaming in the US has something of a turbulent history. In the early years of online casino gaming, regulations like the Unlawful Internet Gambling Enforcement Act of 2006 led many providers to withdraw from the US market. It’s not that allowing US players to register was prohibited, but more a case that welcoming them presented potential complications. Playtech was one of the few providers that took the bull by the horns and stuck by US gamblers.
Today, of course, the US market is opening up and many states are now open to iGaming. That loyalty displayed by Playtech in the past is something that has been remembered and reciprocated.
All these factors have elevated Playtech to a position of trust and prominence among gamers and across the broader iGaming industry. But if the company was to rest on its laurels, you can guarantee it would not retain that trusted status for long. The gaming sector in general, and the casino niche in particular, is in a constant state of change and evolution.
Playtech has a knack for driving that change as opposed to being driven by it. By employing the top developers, the company is able to ensure its games are at the cutting edge of both technology and trend. But even that is only part of it. As we move further into the 2020s, aspects like virtual reality, social gaming, and blockchain will become ever more important. If you are one of the millions who like a gamble, you can safely place your dollars on Playtech leading the way as these technologies make their presence known in iGaming.