“In terms of the pricing, honestly, a big part of that is not wanting to devalue the accomplishment of levelling,” lead encounter designer Ion Hazzikostas told Eurogamer.
Hazzikostas said if Blizzard wanted to sell as many level 90 boosts as possible, it could have made them less expensive, in the ballpark of $10 or so. But players might not level traditionally, through gameplay, if they could buy their way to the top for so cheap, he said.
Overall, Hazzikostas said Blizzard’s goal with the level 90 character boosts is to provide busy players–those with family responsibilities or limited gaming time–a means to enjoy high-level content with one of their alternate characters. Read More